Peran Herding Behavior dan Fear of Missing Out (FOMO) dalam Fenomena Saham Gorengan: Integrative Literature Review
DOI:
https://doi.org/10.55338/jeama.v4i3.671Keywords:
Fear Of Missing Out Herding Behavior, Integrative Literature Review, Perilaku Investor, Saham GorenganAbstract
Fenomena saham gorengan merupakan manifestasi ketidakefisienan pasar modal yang dipengaruhi oleh faktor psikologis dan sosial investor. Penelitian ini bertujuan untuk mengkaji peran herding behavior dan fear of missing out (FOMO) dalam menjelaskan fenomena saham gorengan melalui literature review dengan pendekatan terstruktur dan sintesis tematik. Artikel yang relevan dikumpulkan dari basis data Google Scholar dan Scopus berdasarkan kesesuaian topik dan kontribusi teoretis. Analisis dilakukan dengan mengidentifikasi pola dan tema utama dalam literatur. Hasil kajian menunjukkan bahwa herding behavior berperan sebagai pemicu awal terbentuknya perilaku spekulatif, sementara FOMO memperkuat keputusan investasi impulsif investor ritel. Interaksi kedua faktor tersebut menciptakan umpan balik positif yang mendorong terbentuknya saham gorengan. Temuan ini menegaskan pentingnya perspektif behavioral finance dalam memahami ketidakefisienan pasar modal serta memberikan implikasi bagi regulator dan edukasi investor.
References
J. M. Twenge and W. K. Campbell, “Associations between screen time and lower psychological well-being among children and adolescents,” Preventive Medicine Reports, vol. 12, pp. 271-283, 2018.
H. Shefrin, “Behavioral finance: Biases, mean-variance returns, and risk premiums,” CFA Institute Research Foundation, pp. 1-14, 2015.
C. Hodkinson, “Fear of missing out (FOMO) marketing appeals: A conceptual model,” Journal of Marketing Communications, vol. 25, no. 1, pp. 65-88, 2019.
T. W. Hayward and E. Rindova, “How much do I miss? Affective reactions to fear of missing out in investment decisions,” Journal of Behavioral Finance, vol. 21, no. 4, pp. 382-395, 2020.
R. J. Shiller, “Narrative economics,” American Economic Review, vol. 107, no. 4, pp. 967-1004, 2017.
V. Braun and V. Clarke, “Using thematic analysis in psychology,” Qualitative Research in Psychology, vol. 3, no. 2, pp. 77-101, 2006.
M. A. Gupta and R. K. Aggarwal, “Social media influence on investor behavior in emerging markets,” International Review of Financial Analysis, vol. 78, p. 101913, 2021.
K. Chen, A. Jiang, and Y. Zhang, “Social media and investor attention: Evidence from China,” Journal of Financial Markets, vol. 53, p. 100593, 2021.
B. Snyder, “Literature review as a research methodology: An overview and guidelines,” Journal of Business Research, vol. 104, pp. 333-339, 2019.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Jurnal Ekonomi, Akutansi dan Manajemen Nusantara

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.




