Eksternalitas Jaringan dalam Ekonomi Berbagi pada Tahap Awal Perkembangan Platform Bisnis Lelang Digital
DOI:
https://doi.org/10.55338/jeama.v4i3.580Keywords:
business strategy, digital platform, sharing economy, network externalities, digital auction businessAbstract
Penelitian ini bertujuan untuk mengeksplorasi penerapan ekonomi berbagi, khususnya eksternalitas jaringan, dalam marketplace digital yang menerapkan model bisnis lelang berbasis online. Penelitian ini menggunakan metode kualitatif dengan melakukan wawancara mendalam terhadap pemangku kepentingan, termasuk perwakilan dari organisasi industri, manajemen strategis, dan manajemen teknologi. Data yang dikumpulkan dianalisis menggunakan analisis tematik untuk mengidentifikasi pola terkait perilaku pengguna, operasional platform, serta tantangan teknologi. Hasil penelitian mengungkapkan bagaimana bisnis ini memanfaatkan eksternalitas jaringan dalam mengembangkan usahanya dengan berfokus pada strategi berbasis komunitas serta melayani bisnis yang menghadapi tantangan dalam mengelola inventaris yang tersendat. Melalui studi ini, dapat ditarik kesimpulan bahwa platform tersebut berhasil membedakan diri melalui model bisnis lelang digital yang inovatif. Namun, untuk mempertahankan bisnis dalam jangka panjang, platform ini bergantung pada akuisisi pengguna, pembangunan kepercayaan, dan efisiensi operasional.
References
S. Kemp, “Digital 2024: Indonesia,” We Are Social, 2024. https://datareportal.com/reports/digital-2024-indonesia
S. Lee, “Is the Sharing Economy Ushering in the End of Ownership in the Fourth Industrial Revolution Era?: Focusing on Uber and Airbnb Cases,” Asia Eur. Perspect. Assoc., vol. 21, no. 2, pp. 185–211, 2024, doi: https://doi.org/10.31203/aepa.2024.21.2.185.
M. Hosta and V. Zabkar, “Antecedents of Environmentally and Socially Responsible Sustainable Consumer Behavior,” J. Bus. Ethics, vol. 171, no. 2, pp. 273–293, 2020, doi: https://doi.org/10.1007/s10551-019-04416-0.
K. White, R. Habib, and D. J. Hardisty, “How to SHIFT Consumer Behaviors to Be More Sustainable: a Literature Review and Guiding Framework,” J. Mark., vol. 83, no. 3, pp. 22–49, 2019, doi: https://doi.org/10.1177/0022242919825649.
A. Dabbous and A. Tarhini, “Assessing the impact of knowledge and perceived economic benefits on sustainable consumption through the sharing economy: A sociotechnical approach,” Technol. Forecast. Soc. Change, vol. 149, p. 119775, 2019, doi: https://doi.org/10.1016/j.techfore.2019.119775.
J. B. Schor and C. J. Fitzmaurice, “Collaborating and connecting: the emergence of the sharing economy,” in Handbook of Research on Sustainable Consumption, Edward Elgar Publishing, 2015, pp. 410–425. doi: https://doi.org/10.4337/9781783471270.00039.
J. Sudewa and M. Fahreza, “Model Pengembangan Bisnis BUMDes berdasarkan Pendekatan Sharing Economy dan Gig Economy,” Coopetition J. Ilm. Manaj., vol. 12, no. 3, pp. 347–352, 2021, doi: https://doi.org/10.32670/coopetition.v12i3.620.
M. Möhlmann, “Digital Trust and Peer-to-Peer Collaborative Consumption Platforms: A Mediation Analysis,” SSRN Electron. J., 2016, doi: https://doi.org/10.2139/ssrn.2813367.
G. Zilahy, “Sustainable Business Models – What Do Management Theories Say?,” Vez. / Budapest Manag. Rev., vol. 47, no. 10, pp. 62–72, 2016, doi: https://doi.org/10.14267/veztud.2016.10.06.
G. Görög, “The Definitions of Sharing Economy: A Systematic Literature Review,” Management, vol. 13, no. 2, pp. 175–189, 2018, doi: https://doi.org/10.26493/1854-4231.13.175-189.
J. Bae and D.-M. Koo, “Lemons problem in collaborative consumption platforms,” Internet Res., vol. 28, no. 3, pp. 746–766, 2018, doi: https://doi.org/10.1108/intr-08-2017-0332.
S. Tadelis, “Reputation and Feedback Systems in Online Platform Markets,” Annu. Rev. Econom., vol. 8, pp. 321–340, 2016, doi: https://doi.org/10.1146/annurev-economics-080315-015325.
Z. Setiawan, “Kewirausahaan Digital: Kesempatan dan Tantangan,” in KEWIRAUSAHAAN DIGITAL, D. P. Sari and T. P. Wahyuni, Eds. Padang: PT GLOBAL EKSEKUTIF TEKNOLOGI, 2023, pp. 1–18.
S. Sun and M. Ertz, “Value creation and sustainable growth of sharing economy platforms: a value network perspective,” Technol. Anal. Strateg. Manag., vol. 37, no. 11, pp. 1405–1418, 2024, doi: https://doi.org/10.1080/09537325.2024.2311276.
D. P. McIntyre and A. Srinivasan, “Networks, platforms, and strategy: Emerging views and next steps,” Strateg. Manag. J., vol. 38, no. 1, pp. 141–160, 2017, doi: https://doi.org/10.1002/smj.2596.
Y. P. Lin and A. Camara, “Network Effect as a Competitive Edge: What Have We Learnt From the Literature?,” J. Strateg. Innov. Sustain., vol. 15, no. 7, pp. 43–52, 2020, doi: https://doi.org/10.33423/jsis.v15i17.3702.
A. Zwitter, “Network Effect,” The Blackwell Encyclopedia of Sociology. WILEY, 2020. doi: https://doi.org/10.1002/9781405165518.wbeos1565.
Yusnaini, “The Impact of Tech Winter Era on PT. Goto Gojek Tokopedia Tbk. And Predictive Analysis of Financial Distress Using the Ohlson and Zavgren Models,” Akunt. DEWANTARA, vol. 7, no. 2, pp. 130–138, 2023, doi: https://doi.org/10.30738/ad.v7i2.15595.
H. Nurhayati-Wolff, “Indonesia: top 10 e-commerce sites 2020,” Statista. https://www.statista.com/statistics/869700/indonesia-top-10-e-commerce-sites
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Jurnal Ekonomi, Akutansi dan Manajemen Nusantara
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
