Ayu Sandira, N. F. ., Sarah, N. ., Nasir, S. A. ., Iswardhani, I. ., & Sachrir, M. I. . (2026). From Watching to Buying: How Consumer Experience and Trust Drive Purchase Decisions in TikTok Live Commerce. Jurnal Ekonomi, Akutansi Dan Manajemen Nusantara, 4(3), 748–757. https://doi.org/10.55338/jeama.v4i3.628